APP MESSAGE CENTER
REDESIGN
Role
Design Researcher/UX Designer
Highlights
Innovate boldly/Accurate insights
Duration
03/2023-04/2023
BACKGROUND
Message center enables seamless information exchange, fostering direct value transmission between users and the platform.
However, the user engagement data has shown that the experience of message center need to be improved.
Design Research
Firstly, we need to do know more about users' feedback of message center.I conducted user
interview,invited 6 people who matched the User Portrait of POIZON app.
I gave them a "task" to recall their using memory:open message center and find a piece of message whatever you like.
My insights were as follows:
Problem 1. Can't reach valuable message smoothly
There are basically 2 kinds of users of POIZON app:Social users and Shopping users.
Neither of them thought it not easy to reach the kind of messages they cared about.
For Shopping type users:Too many "rubbish information"!
Over 10+ different commercial message boxes.Users felt like walking into a cheap shop full of advertisements.
On the one hand, it reduced the efficiency for users' information searching, on the other hand, trust decreased as well.
commercial
message boxes
For Social type users:Cumbersome operation!
In the old version, the social module was placed on the second level,and divided into
3 independent tabs.
Users need to tap 2-3 times every time they wanted to read interactive messages.
Problem 2. Can't refuse what they don't want autonomously
2. Negative operation
was not perfect
e.g.Invisible
1. Forced to accept the
sticky content
Design insight:Users should be able to reach what they want quickly, refuse they don't want autonomously.
Sketching
Direction 1# Divide messages into 2 main tabs:
Pros:Clean categories.
Cons:The priority of social module is lower.
Sill cumbersome operation.
Pros:Clean categories.
Cons:The priority of social module is lower.
Complex filtering logic/display form.
Direction 2# Fixed 3-4 top quick links
Pros:Sceen efficiency.
Cons:Prone to business disputes/Sill cumbersome operation.
🤔Although the 2 directions have some their pros, neither of them can solve the main problem.
Direction 3# All messages tiled + global filter
Pros:No matter what user you are, you can quickly see the types of messages you care about.
Cons:Visual cluttering.
💪Although the Direction 3 has its cons, it can solve main pain points effectively.
After judged and weighed the pros and cons of all design proposals, the tiled one was
believed the effective one.Therefore, we decides to polish it.
Design Output
Before
Can't reach valuable message smoothly
social users
💬
shopping users
🛒
High user effort.Users have to tap 2-4 times to check all messages.
Psychological discrepancy:every tab only a few content.
After
Tiled layout+follow the timeline,valuable information display naturally
In the new version, all messages are tiled, following the timeline. Both social type & shopping type users are able to reach messages as soon as possible, besides, are surrounded with active & friendly platform atmosphere.
social users
💬
✨All be clear at a glance
Reach messages at a second
shopping users
🛒
-Message boxes reduced, trust improved.
-Different colors are given for different services, more distinguishable.
-Although no social interactions, won't feel lost & embarrassed.
10+
5
Message boxes
Message boxes
✨
Before
Can't refuse what they don't want autonomously
2. Negative operation
was imperfect
e.g.Invisible/Stick/...
1. Forced to accept the
sticky content
Remove system prioritization, empower users
After
-No more sticky boxes set by system, users can control every message box basing according to their own habits and needs.
-Improve the negative functions, supporting users avid what they don't need.
Wait...Think about risks：
visual cluttering & extreme cases
1.Data facts
Data shows that the number of social messages still is tiny, so there won't be tons of messages.
2.Design polish
Polish the UI of new version, make sure it look nice whatever the situation is.
3.Dark lunch
10% dark lunch fist, observe users feedback.
✨Design results: Created a more convenient & friendly experience of message center.
+0.23%
New user retention
+5.78%
User interactions
+12.65%
CES
